Projects

'Girls Play for Change' is an academic marketing campaign proposal developed using the SOSTAC planning framework for a hypothetical UK market launch for Danish brand Hummel.

A portfolio analysing Patagonia' social media marketing strategy, including a growth plan with recommendations.

A set of brand guidelines as an academic branding project exploring how a fashion brand can communicate its identity through a multi-sensory brand experience.

A portfolio showing the process of my A/W 2025 graduate collection, including design context, research, design process and design.

A portfolio of images of my A/W 2025 collection, directed and styled by me.

An academic research proposal exploring whether retailer-owned resale platforms promote genuinely sustainable consumption or instead legitimise continued overconsumption through sustainability-led branding.