Campaign and Event Planning

The project explores brand positioning, consumer behaviour and integrated marketing communications through the creation of a socially driven campaign promoting gender equality in football. The campaign includes market research, strategic planning, campaign objectives, promotional tactics, event activation and performance measurement.

Through this project, I strengthened my skills in brand strategy, market analysis, campaign planning, audience segmentation, consumer insight and integrated marketing communications, while applying the SOSTAC framework to develop a coherent, research-led marketing strategy. It has enhanced my ability to create commercially focused campaigns supported by academic research and measurable objectives, skills that will inform my future work in fashion marketing and brand management.

This project was produced solely for academic purposes as part of my MSc International Fashion Marketing. It has no affiliation with, endorsement from, or collaboration with Hummel.

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