Social Media Marketing Project

A strategic analysis evaluating Patagonia's social media marketing across Instagram, TikTok and YouTube. The project combines platform audits, content analysis, competitor benchmarking, audience segmentation and strategic frameworks to assess the brand's current performance before developing data-driven recommendations to increase engagement while maintaining Patagonia's sustainability-led brand identity.

Through this project, I developed skills in social media strategy, content marketing, audience segmentation, competitor analysis, digital analytics, strategic planning and campaign development. It strengthened my ability to critically evaluate brand performance across digital platforms and create insight-led recommendations that balance brand authenticity with audience engagement, informing my future work in fashion marketing and digital communications.

This project was produced solely for academic purposes as part of my MSc International Fashion Marketing. It has no affiliation with, endorsement from, or collaboration with Patagonia.

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